Answer Engine Optimization (AEO): what it is and how it works, in practice
Answer Engine Optimization is the discipline that structures content as extractable answers: featured snippets, People A...
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How agencies lose clients' brand identity with generative AI (and how to avoid it)
When an agency uses generative AI to produce content for multiple clients at the same time, it risks homogenizing tone,...
Article
Official Google AI Optimization Guide 2026: critical analysis of what it confirms, what it debunks, and what it keeps silent about
On May 15, 2026, Google published its first official guide to optimization for AI Search features. Here is what it says,...
Article
Non-commodity content: what it is and how to create it to avoid being replaced by AI Overview
AI Overview absorbs generic content without driving traffic to your site. The only antidote is non-commodity content: or...
llms.txt: what it is, what it's really for, and how to generate it automatically
llms.txt is a file proposed as a standard to give AI models a curated map of a site's content, in markdown, at the root...
GEO vs SEO: what's the difference and why you need both
SEO and GEO are not synonyms: the first optimizes ranking in organic results, the second optimizes the probability of be...
What AI Overviews Really Cite: Data from Our Multi-Engine Tracker
We monitored AI responses on a set of real queries between July and August 2026 using a multi-engine tracker: which sour...
ChatGPT SEO: how to get cited in ChatGPT and Perplexity answers
ChatGPT SEO doesn't mean using ChatGPT to write content: it means optimizing your site to be found and cited by AI engin...
Generative Engine Optimization (GEO): What It Is and How to Do It Right
Generative Engine Optimization (GEO) is the discipline of structuring content to be cited by AI-powered search engines —...
AI Overview Optimization: how to do it right — guide to 2027
To be cited in Google's AI Overviews you need to structure your content so that artificial intelligence can extract dire...
Article
Google AI Overview and GEO: what they are and how to get cited
Google AI Overview is the Google feature that displays AI-generated synthesized answers at the top of search results. GE...
AI Overview in Italy: since when it's available, how to activate it and how to know if it cites your site
AI Overview has been available in Italy since March 26, 2025, when Google extended it to Europe along with eight other c...
Content Governance AI: Quality Control System for Agency Content
Discover how content governance AI transforms SEO content quality control for agencies: automatic claim verification, st...
Article
What Is an AI CMS and Why It's Different from a Content Operating System
An AI CMS is a Content Management System that integrates artificial intelligence. But there is a fundamental difference...
Article
WordPress AI: why adding AI plugins is no longer enough (and what to do instead)
Divi AI, Elementor AI, Yoast AI: each plugin does its own thing, in separate silos, without a common brand voice. Discov...
